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Shipping Directly from China to Amazon FBA: A Step-by-Step Guide for Business Owners

Shipping Directly from China to Amazon FBA: A Step-by-Step Guide for Business Owners

Do you want to know how to ship directly from China to Amazon FBA? You’re in the right place then! Amazon’s marketplace is largely occupied by Chinese-based sellers, which increased their market share to more than 50% in 2024, according to Marketplace Pulse research. As a business owner, your job is to source the products, while Amazon FBA assists in storing, packing, and shipping inventory. However, there could be a whole lot of confusion while navigating the process of shipping directly from China to Amazon FBA, especially if you’re doing it for the first time.

You might be thinking about how much it will cost, how long it will take, and what all those customs rules are about. You do not have to worry too much. You’ll get all the information you need here. This will guide you step by step on how to ship to Amazon FBA from China. Our goal is to help you save your time, avoid costly mistakes, and get your products to the market faster. Continue reading!

What Is Amazon FBA and Why Ship Directly from China?

Fulfillment by Amazon (FBA) is a service that lets you outsource order fulfillment to Amazon. By using this service, you can send your products into Amazon’s global network of fulfillment centers, and it’ll pick, pack, and ship orders, as well as handle customer service and returns. After sourcing from China, you can decide to ship products to yourself or ship them directly to Amazon’s fulfillment centers.

There are advantages to using FBA. Shipping directly from China to Amazon FBA will increase sales, grow your business, and help you operate with greater ease. Amazon FBA also has incentives for new sellers, including a $200 credit towards fulfillment costs when you use Amazon Global Logistics. You should not miss this!

Can You Ship Directly to Amazon FBA from China?

shipping directly from China to Amazon FBA

Of course you can. Shipping directly from China to Amazon FBA is not exactly new, and many Amazon sellers have been doing it successfully. Your job is to follow the specific requirements that must be met so that your shipment will be accepted by Amazon.

Some of these requirements include:

1. Seller Account

The prerequisite for participating in Amazon FBA is registering an Amazon seller account. You can create this the same way you create a traditional customer account by providing an address, bank details, and contact information.

2. FBA Enrollment

After creating your Amazon seller account, login to Seller Central and enroll in the FBA program.

3. Product Eligibility

For products to be eligible for the FBA Prep Service, they must be new and have a scannable barcode (ISBN, UPC, EAN, or JAN). Make sure that each unit’s barcode is not punched out, marked over, covered, or obstructed.

4. Packaging and Preparation

Certain products, such as liquids and baby products, have specific packaging and preparation guidelines for FBA that must be followed.

5. Inventory Management

You’ll need to manage your inventory effectively, ensuring you have enough stock to meet demand while avoiding overstocking, which can lead to storage fees.

6. FBA Box Labels

You’ll need to use FBA box labels to ensure your products are properly identified and sent to the correct fulfillment center.

Failure to comply with Amazon’s strict receiving guidelines can result in rejected shipments or expensive delays. That’s why it’s important to know how to ship to Amazon FBA from China the right way.

How to Ship Directly from China to Amazon FBA

1. Choose a Supplier that is Familiar with Amazon FBA Requirements

Before you place an order, make sure your manufacturer:

  • Can manage product labeling (like Fulfillment Network Stock Keeping Unit (FNSKU), suffocation warnings, and more)
  • Knows Amazon’s packaging guidelines.
  • Has experience shipping products directly to Amazon warehouses.

It might be necessary for you to give them a clear prep guide to ensure they follow FBA standards.

2. Create a Shipping Plan in Amazon Seller Central

Sign in to your Seller Central account and create a shipping plan for your product. Here’s what you need to do:

  • Input the number of products you have.
  • Create FNSKU labels to help keep track of your inventory.
  • Download box labels for Amazon to scan when they arrive.

Amazon will determine where to send your items depending on your shipping plan. Make sure that you check out Amazon’s shipping and routing requirements.

3. Choose Your Shipping Method

There are two shipping methods available: air and sea freight. Choosing between these means that you’re choosing between speed and cost. Air freight is faster but more expensive. Sea freight is cheaper, but it’ll take a longer time to ship. Also note that shipping to Amazon FBA from China through sea might require a middleman to handle customs clearance and final-mile delivery.

4. Work With a Freight Forwarder

While a few factories are known for shipping directly from China to Amazon FBA, most sellers work with a freight forwarder to ensure:

  • That the right labeling and packaging are used.
  • That customs and tax documents are properly made.
  • That there’s smooth delivery to Amazon warehouses.

So, it is advisable to choose a reputable forwarder based in China that specializes in shipping to Amazon FBA.

5. Ship and Track Your Shipment

You can do the following:

  • You can ship directly from your supplier to the Amazon FBA warehouse using the freight forwarder.
  • You can ship to a middleman or third-party logistics provider (3PL) first, and then they will ship to the Amazon warehouse.

You monitor your shipment through the Amazon Seller Central interface till it arrives at the FBA center.

Sea Shipping from China to Amazon FBA 

shipping directly from China to Amazon FBA

If you use sea freight in shipping directly from China to Amazon FBA, you will transport your goods by container ships. It’s the most common method for large, bulky, or heavy shipments.

Sea freight takes the longest time to arrive, and this time ranges from 25 to 40 days. However, it can be faster if you choose Full Container Load (FCL) over Less Than Container Load (LCL) option. It could cost between $1200 and $2500 for a 20ft container and might go as low as $50 and $100 per cubic meter. You can check here for a more detailed analysis.

Pros:

  • Lower Cost: This is the primary advantage of shipping to Amazon FBA from China via sea. Sea freight is a cost-effective way to handle international shipping that costs much less than other common transport options, such as air freight.
  • Large and Heavy Shipment: It is advisable to use sea freight while shipping directly from China to Amazon FBA if you have at least one full container’s worth of goods. According to the International Maritime Organization (IMO), the largest carriers can hold 20,000 containers or more.
  • Environmentally Friendly: Today, shippers are paying more attention to how their actions affect the environment. Shipping by sea is an eco-friendly way to transport goods.

Cons:

  • You cannot use sea freight when time is of the essence, as it would delay the arrival of the products.
  • There could be additional fees to consider, such as import duties and charges and customs clearance fees.
  • Sea freight requires more complex paperwork, such as a bill of lading and ISF filing.

Key Seaports:

1. Port of Shanghai

It is the world’s busiest container port and is located near major manufacturing provinces. It sails directly to the West Coast and East Coast.

2. Port of Shenzhen

It has the largest cargo throughput in South China and frequently uses LCL and FCL services to Los Angeles, Oakland, and Savannah.

3. Port of Ningbo–Zhoushan

It is one of China’s fastest-growing ports and can accommodate very large container vessels.

Air Shipping from China to Amazon FBA

shipping directly from China to Amazon FBA

Air freight uses cargo/passenger planes in shipping directly from China to Amazon FB. It typically takes 5-10 days to reach the destination, depending on where the FBA warehouse is located. Couriers like FedEx, DHL, and UPS offer express shipping services, and you could get your goods in 3-5 days but at a higher cost. Standard air freight costs about $4-$8 per kg, while express services cost $10-$20 per kg.

Pros:

  • Speed and Reliability: Air freight is the fastest way to transport goods, often delivering shipments within days, compared to weeks for sea freight. Airlines generally follow strict schedules, making air freight a reliable option with minimal delays.
  • Time-Saving: Air freight can cover long distances quickly. This option is perfect for you if you need to ship a product urgently or have items that require special care or temperature control during shipping.
  • High Standard of Security: If you are shipping to Amazon FBA from China, there is a lower risk of robbery or injury. Air shipping offers great security because of strict airport rules.
  • There’s simpler paperwork as compared to sea freight.

Cons:

  • High Cost: Air freight is the most expensive method of shipping directly from China to Amazon FBA. This is because airplane maintenance costs a lot, and building airports and planes also requires a big investment. As a result, air freight can be too expensive for many people to afford.
  • Product Limitation: There are certain goods that cannot be shipped using air freight, such as explosives, gases, batteries, fired solids, and liquids.
  • It is only good for small/lightweight shipments.

Key Airports:

1. Shanghai Pudong International Airport (PVG)

This is China’s biggest international air cargo airport. You could use this as it is trusted by many eCommerce-oriented carriers.

2. Guangzhou Baiyun International Airport (CAN)

This is South China’s largest cargo airport and the best option if you are shipping from Guangdong.

3. Hong Kong International Airport (HKG)

This is one of the world’s cargo airports. It is best known for its flexible schedule and competitive rates.

Shipping Method Comparison

SHIPPING METHODAVERAGE TRANSIT TIMEESTIMATED COST (PER KG)BEST FOR
Sea freight (FCL)25 - 40 days$1200–$2500 per container (20ft)Large shipments and saving cost.
Sea Freight (LCL)25 - 40 days$50–$100 per cubic meterSmall shipments that don’t fill a container.
Air freight5 - 10 days$4–$8 per kgSmall and urgent shipments.
Express Air (DHL, UPS, FedEx)3 - 5 days$10–$20 per kgLight shipments and faster delivery.

How Do You Choose Between Seaports/Airports?

Consider the following:

1. Proximity to Supplier

Choose a port or airport that is the closest to your supplier in order to reduce transportation costs and lead to faster delivery.

2. Cost Considerations

For sea freight, choose a port with direct Pacific routes to avoid additional fees from transloading. For air freight, compare rates. Guangzhou and Shenzhen often offer slightly lower air rates than Beijing and Shanghai.

3. Customs and Handling

Ensure that you choose ports/airports that have teams that have experience with Amazon FBA shipments. This will reduce the chance of mistakes in your paperwork.

Benefits and Risks of Shipping Directly from China to Amazon FBA

The benefits are:

  1. Cost savings: Eliminates middlemen (3PLs, local warehouses), reducing domestic transport, handling fees, and overall logistics costs.
  2. Streamlined logistics: Simplifies the supply chain by sending goods directly to Amazon, reducing coordination with multiple third parties.
  3. Faster delivery: Accelerates product arrival at Amazon FBA, enabling quicker launches and sales.
  4. Maximized prime & buy box: Faster fulfillment enhances Prime eligibility and optimizes chances of winning the Buy Box.
  5. Reduced handling damage: Fewer touchpoints in transit minimize the risk of product damage before reaching FBA.
  6. Amazon global logistics: Access Amazon’s own shipping service for competitive rates and reduced landed costs for ocean cargo from China to FBA in key regions.

Limitations include:

  1. No pre-shipment inspection: You can’t inspect goods for quality or damage before they reach Amazon. Issues are only discovered after arrival at the FBA warehouse.
  2. FBA rejection due to errors: Amazon has strict labeling and packaging requirements. Mistakes by your supplier can lead to shipment rejection, incurring fees for removal or repackaging.
  3. Supplier inexperience: New suppliers may not understand Amazon’s rules, potentially causing delays or penalties. Direct shipping is best with experienced suppliers.
  4. Separate international freight costs: Amazon generally doesn’t offer discounted international shipping, meaning you’ll likely pay for freight separately.
  5. Peak season delays: Shipping during peak times, like before Chinese New Year, can result in significant delays.

Tips for a Smooth FBA Shipping Process

TIPWHY IT MATTERSQUICK ACTION STEP
Properly check your Amazon FBA labeling.Wrong or missing labels can cause delays or rejection at Amazon warehouses.Tell your supplier or freight forwarder to properly apply the FNSKU and shipping labels.
Make sure your freight forwarder is reliable. Use our guide here.A freight forwarder is familiar with Amazon's delivery windows, packaging, and booking processes.Work with agents who have experience with FBA, or ask other sellers for recommendations.
Get familiar with Incoterms.This decides who is in charge of customs, shipping costs, and insurance duties.Choose DDP (Delivered Duty Paid) if you prefer not to be involved in the process. The seller will handle everything. This will be the easiest for you, but more expensive.
Monitor and track your shipment.If you are proactive, you can manage delays at sea, in the air, or at customs once you catch them early.Make use of tools like 17Track or ask your shipping company for tracking portals.
Be prepared for customs duties & taxes.Unexpected fees could affect your profit margin, so take them into consideration.You can check current U.S import duty rates at the U.S Harmonized Tariff Schedule.
Book Amazon delivery slots ahead of time.Amazon has strict time frames for receiving shipments. If you miss these deadlines, you could end up paying storage fees.Work with your shipping company to schedule a delivery time using Amazon Carrier Central.
Ensure that your documents are well kept and organized.Missing commercial invoices or packing lists can delay clearance.Always keep both digital and physical copies of important documents like the invoice, packing list, and bill of lading.
Communicate with your supplier.Misunderstandings about packaging or delivery times can affect shipping plans.Provide clear written instructions and check with photos or videos before sending the shipment.

Conclusion

Shipping directly from China to Amazon FBA is not only possible, but it’s usually the best choice for growing your eCommerce business. If you take the right steps, follow the guidelines, and work with experienced people, you can make your supply chain more efficient and deliver your products to customers faster.

At Siyuan Freight, we make shipping from China to Amazon FBA effortless. We handle every detail, ensuring your goods arrive safely while you focus on growth. Let us simplify your imports; contact us today!

FAQs

1.    Do I need a freight forwarder for shipping directly from China to Amazon FBA?

It is not compulsory, but it is highly recommended for sea freight or large shipments.

2.    Can I ship to multiple Amazon FBA warehouses from one supplier?

You can, but Amazon will automatically divide the inventory when you set up your shipping plan. This could lead to extra costs for packaging and shipping.

3.    Who handles customs when shipping from China to Amazon FBA?

This depends on your Incoterms. If you are using DDP (Delivery Duty Paid), the supplier will handle the customs clearance and import taxes. If you are using EXW or FOB, you or your logistics agent will handle them.

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